Choosing a network marketing company
17 January, 2012
There’s a common misconception in the direct sales industry, which suggests that it’s best to get involved with a network marketing company in the beginning. The idea that the only real potential to make money in direct sales exists during the first six to twelve months of a start-up company’s history is actually completely mistaken.
This common misconception has been perpetuated by upstart companies themselves, and fails to recognise the historic fact that 98% of direct sales companies fail within their first six years in business.
Business analysts disagree that it’s likely a company would reach critical mass (often called “market saturation”) within the first ten to fifteen years. Most companies, in fact, don’t see market saturation for decades.
Additionally, the economy plays an important factor in the reaching of market saturation, as does timing. When the economy is uncertain, more people are open to alternative means of generating additional income for their households.
Those considering becoming involved with a direct sales company would do well to carefully evaluate the company, the infrastructure, the product and the compensation plan, as well as carefully examining the company’s financial stability.
Your ultimate success with a company depends on these factors and the ability to offer new consultants a simple, proven and duplicable system for growing their business.
Care about the results of the people you sponsor and be sure that your sponsor is skilled, knowledgeable and actively involved in helping their team achieve their goals, and you’ll find your business growing beyond your wildest dreams.
